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4 ways to stop wasting your users time

Everyone is very guarded about their time. There’s a finite amount each and every single day. It’s precious, so we should make sure we stop wasting it at every given chance we get — especially when trying to use our products. Although this could be seemingly easy to brush off, since minor inconveniences on a website or app might not[…]

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Top 3 Product Priorities

Your Startups Top 3 Priorities  Once you have built your product and it’s in the market, there are only three things that matter: distribution (getting the product into users’ hands), engagement(validating that you’ve built the right product and that users are using it), and monetization (making money from those engaged users). This is your strategy. Breaking strategy into these three[…]

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Designing for opposable thumbs

One of the easiest to understand, yet still one of the most abused concepts when breathing life into your mobile product is that your interface, disregarding for the moment it’s pixel aesthetics, should indeed be optimized ‘ergonomically’ for your users. Yes, the makers of said devices should have hopefully carefully thought this through; however, when[…]

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Being a UX team of one: Understanding your strengths & weaknesses

View more presentations from vince baskerville I had the wonderful opportunity to travel to Sydney, NSW Australia recently for the WebDU 2012 conference and had an amazing time! The abstract Small UX teams have unique challenges. Knowing how to deal with having fewer resources and possibly feeling creative isolation, or worse organizational ignorance and/or hostility. This[…]

Rethinking your Mobile First strategy

Exactly what is “mobile first”? It is a term and strategy that Luke Wroblewski coined which in a nutshell is about using the mobile web as a constraint to think about desktop web design and development decisions. Now, when I say re-think your mobile first strategy I’m not saying that the above ‘mobile first’ is[…]

Usability Testing — it’s not rocket science

Lean Usability For startups, the idea of conducting usability research and doing actual tests can seem very intimidating and far-reaching. Many would tend to argue that there is soo much other things to do — like actually building the product in the first place. This is true; however, the key thing is to know what[…]

Great design equals a great UX… right?

No. Just Copy Path & Pinterest I enjoy using Path and Pinterest as much as the next person, however with all the aggregated attention that these indeed awesome products deserve, it unfortunately also fuels the false mindset that a great user experience is strongly correlated, aka 100% tied to a beautiful user interface, and thus[…]

The Messy-but-Pretty-Art of UX Sketching

Peiter Buick wrote a great article on The Messy Art of UX Sketching and, although he stresses the importance of how UX sketches should be designed, one shouldn’t be afraid to sketch their ideas (even if their sketches aren’t final drawings). The definition of sketch /skeCH/ is a rough drawing or painting, often to assist in making a more[…]