Does your startup need a Product Manager?

What is Product Management? As defined by Wikipedia: Product management is an organizational life-cycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product life-cycle. The role consists of Product development and product marketing, which are different (yet complementary) efforts, with the objective[…]

Designing our mobile experience

[ Posted originally @ TripLingo.com/blog ] Application development is no small task. To do it well, companies typically start with a long and meticulous planning process for its development. Even using an “agile & lean” approach, a successful launch often follows a trajectory of build, test, have a beta release so you can conduct usability[…]