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4 ways to stop wasting your users time

Everyone is very guarded about their time. There’s a finite amount each and every single day. It’s precious, so we should make sure we stop wasting it at every given chance we get — especially when trying to use our products. Although this could be seemingly easy to brush off, since minor inconveniences on a website or app might not[…]

Do relationships have a place in startups?

I believe so.. or better, I know they do. Working to work smarter Although it is indeed true that you will need to breath almost everything you have into your new company, and especially in its early stages, the reality is, just because you’re in the chair and staring at the computer all day doesn’t[…]

Build half a product

Regardless if you believe in the whole Lean Startup idea or not, I think it’s just great business advice for understanding that you should always build upon a solid foundation. You want to be really leery of falling into the trap of building “everything but the kitchen sink” type of approaches. Building upon a solid[…]

Usability Testing — it’s not rocket science

Lean Usability For startups, the idea of conducting usability research and doing actual tests can seem very intimidating and far-reaching. Many would tend to argue that there is soo much other things to do — like actually building the product in the first place. This is true; however, the key thing is to know what[…]

Does your startup need a Product Manager?

What is Product Management? As defined by Wikipedia: Product management is an organizational life-cycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product life-cycle. The role consists of Product development and product marketing, which are different (yet complementary) efforts, with the objective[…]

The Messy-but-Pretty-Art of UX Sketching

Peiter Buick wrote a great article on The Messy Art of UX Sketching and, although he stresses the importance of how UX sketches should be designed, one shouldn’t be afraid to sketch their ideas (even if their sketches aren’t final drawings). The definition of sketch /skeCH/ is a rough drawing or painting, often to assist in making a more[…]

Eight startup UX tips

Wireframes, site maps, flow diagrams, mockups, etc are all traditional documents that many people expect to receive from UX-ers in quantity while usually maintaining a high quality on aesthetics; however within startups, user experience practitioners need to be a-part of the team making the actual product and getting out of the deliverable’s business. Process and[…]

Cloud Out Loud Podcast via Engine Yard

[ Posted originally @ http://www.engineyard.com/podcast/s01e44-vince-baskerville ] I was given the honor for being apart of the Cloud Out Loud podcast seriers from Engine Yard. For a bit under 20 minutes Chris Tosswill and I discussed what TripLingo is and what I do there, why I love mobile development, my longstanding passion for data driven design, and[…]