Top 3 Product Priorities

Your Startups Top 3 Priorities  Once you have built your product and it’s in the market, there are only three things that matter: distribution (getting the product into users’ hands), engagement(validating that you’ve built the right product and that users are using it), and monetization (making money from those engaged users). This is your strategy. Breaking strategy into these three[…]

Do relationships have a place in startups?

I believe so.. or better, I know they do. Working to work smarter Although it is indeed true that you will need to breath almost everything you have into your new company, and especially in its early stages, the reality is, just because you’re in the chair and staring at the computer all day doesn’t[…]

Usability Testing — it’s not rocket science

Lean Usability For startups, the idea of conducting usability research and doing actual tests can seem very intimidating and far-reaching. Many would tend to argue that there is soo much other things to do — like actually building the product in the first place. This is true; however, the key thing is to know what[…]

Are entrepreneurs crazy, or just really—really passionate?

  What is an entrepreneur? To be clear when I say entrepreneurs, I’m not talking about small business owners. They are two different species. A small business owner could technically call themselves entrepreneurs, however the objectives and views tend to differ between the two. An example would be that a small business owner could just[…]

What is your Pirate to Conformist ratio?

Fast Company Co.DESIGN web series recently published an article about hiring Pirates if you want change agents in your company. The article is an excerpt from What Would Steve Jobs Do? book and basically talks about how Pirates (aka rebels in my case) are a great asset because they won’t allow your company to become[…]

Does your startup need a Product Manager?

What is Product Management? As defined by Wikipedia: Product management is an organizational life-cycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product life-cycle. The role consists of Product development and product marketing, which are different (yet complementary) efforts, with the objective[…]

Eight startup UX tips

Wireframes, site maps, flow diagrams, mockups, etc are all traditional documents that many people expect to receive from UX-ers in quantity while usually maintaining a high quality on aesthetics; however within startups, user experience practitioners need to be a-part of the team making the actual product and getting out of the deliverable’s business. Process and[…]

Do you have filthy, disgusting hands?

I do. Absolutely disgusting & filthy hands. As an entrepreneur we need to have cat-like reflexes, being able to pivot and make quick decisions with the most minute information if any at all; We need to know everything — marketing, sales, design, development concepts, business finance…. everything. Sure, you could take out $$$,$$$,$$$.$$ in loans[…]