Usability Testing — it’s not rocket science

Lean Usability For startups, the idea of conducting usability research and doing actual tests can seem very intimidating and far-reaching. Many would tend to argue that there is soo much other things to do — like actually building the product in the first place. This is true; however, the key thing is to know what[…]

Are entrepreneurs crazy, or just really—really passionate?

  What is an entrepreneur? To be clear when I say entrepreneurs, I’m not talking about small business owners. They are two different species. A small business owner could technically call themselves entrepreneurs, however the objectives and views tend to differ between the two. An example would be that a small business owner could just[…]

Great design equals a great UX… right?

No. Just Copy Path & Pinterest I enjoy using Path and Pinterest as much as the next person, however with all the aggregated attention that these indeed awesome products deserve, it unfortunately also fuels the false mindset that a great user experience is strongly correlated, aka 100% tied to a beautiful user interface, and thus[…]

What is your Pirate to Conformist ratio?

Fast Company Co.DESIGN web series recently published an article about hiring Pirates if you want change agents in your company. The article is an excerpt from What Would Steve Jobs Do? book and basically talks about how Pirates (aka rebels in my case) are a great asset because they won’t allow your company to become[…]

Does your startup need a Product Manager?

What is Product Management? As defined by Wikipedia: Product management is an organizational life-cycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product life-cycle. The role consists of Product development and product marketing, which are different (yet complementary) efforts, with the objective[…]

Don’t be compelled by user data, be inspired.

Many new and eager startup enthusiasts working to better a product and idea know that the key to success is understanding and finding that sweet spot for what customers say the want and what they truly need. If you’re following the basic principals for Lean Startups you know that the key concepts are keeping a[…]

Eight startup UX tips

Wireframes, site maps, flow diagrams, mockups, etc are all traditional documents that many people expect to receive from UX-ers in quantity while usually maintaining a high quality on aesthetics; however within startups, user experience practitioners need to be a-part of the team making the actual product and getting out of the deliverable’s business. Process and[…]

24 top resources for User Experience geeks

Here is a list of resources for Usability Specialists, Interaction Designers, Web Designers/Developers, Information Architects, Product Managers and really anyone else interested in User Experience field. I’m frequently asked about any books that I may recommend and or tools, and I unfortunately find myself off-guard more often than not — but not anymore. Below I’ve listed both tools and books that[…]